Bryan Landers

Toymaker + Shapeshifter

Most Advice Is Useless

Why I’ve stopped reading most content about entrepreneurship

Bloggers are obsessed with giving advice. “10 things you should…”, “What I learned by…” Some advice is anecdotal; some is data-driven. The trend is generally well-intentioned, or at least mutually beneficial. Authors try to offer value with their content marketing in hopes to gain attention in exchange for educational information.

The problem is:

90% of the advice I read is not actionable to me now.

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Look Beyond The Medium

Photo Sharing Is Message Sharing

Recently I found myself thinking, “I can’t believe I’m exploring ideas that could be considered ‘photo sharing’ app territory.” The way I arrived there was circuitous, so the observation snuck up on me.

This simple fact freed me from worrying about it:

Photos are a communication medium.

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Apple’s New iPhone Marketing Language


Apple’s new product pages are up for the iPhone 5s and 5c. The marketing copy and narration in the promotional videos is so emphatic it’s almost comical. This is what it sounds like to speak in italics. It’s very important to them that you know that they’ve considered every detail in manufacturing, design, and experience. I think it’s going needlessly overboard, since the finished products themselves communicate that message clearly.

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Here, a young Jimmy Page shares that he wanted to be a cancer research biologist when he grew up. He was one my first guitar heroes that inspired me to play music. I’m glad he didn’t realize those particular early dreams.

For some reason this video makes me recall this exchange from Harry Potter:

"Did you know—then?" asked Harry.

"Did I know that I had just met the most dangerous Dark wizard of all time?" said Dumbledore. "No, I had no idea that he was to grow up to be what he is. However, I was certainly intrigued by him."

Check out this amazing HTML email from Airbnb. It’s incredibly compelling because it manages to tell a story without any real details, which lets you fill in the blanks with your own imagination. The design creates a momentum that all leads toward one singular outcome: you clicking the “enter” button.

Check out this amazing HTML email from Airbnb. It’s incredibly compelling because it manages to tell a story without any real details, which lets you fill in the blanks with your own imagination. The design creates a momentum that all leads toward one singular outcome: you clicking the “enter” button.

Dear Artists, Make Me

Earn money and attention for your Kickstarter or Indiegogo project

Dear artists,

Make me. Make me want your art. Make me want to give you my money. Make me want to tell everyone about your crowd-funded project. This is an opportunity.

It’s time to stop asking for donations. You are not a 501(c)(3) organization. You are not helpless. You are not a charity. “We just need your help,” is no longer valid. What you need is to earn my money and attention.

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Showing Progress

Designing and Developing

Yesterday I spent the morning designing some website mockups for a client. Within an hour, I had six fairly high-fidelity screens to show her that I was quite proud of and that already told an engaging story about her as an artist and implied some exciting interaction and responsive design ideas. I took a lunch break after emailing my client a Dropbox folder with the new mockups and I noticed something - I felt great! After a fun design session, I felt charged up and inspired to work more. It’s not an unknown feeling to me, but I realized I haven’t been experiencing it much lately. Why?

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How To Be A Content Monster

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"C" is for content, that’s good enough for me

I’ve been working with the team at Zapier to help them refine their brand identity. As I work my way through the sprawling expanse of the pages and screens on their destination site and pitch in on marketing ideas, I’ve witnessed an incredible discipline they have as a company for generating new content that finds its way to numerous outlets including social media networks, multiple company and personal blogs, guest posts, and community sites like Hacker News and Reddit.

While it makes me incredibly jealous as a solo founder to see the power of having co-founders and employees, I’ve been learning a lot about how combining forces to generate content can keep a company visible, relevant, and growing. Here are 3 ideas you can use to become a content monster like Zapier.

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Being new to biking in a city, I try to look on Google Maps street view to see where I might lock up my bike when I go places. What I find doesn’t always reassure me.