I have 2 Facebook apps I maintain (Card Karma and 3goodthings.me). When I setup these apps, I customized the App Profile Pages since Facebook was directing internal searches there (both from the main search box in the main nav bar as well as the Applications Page.) I started noticing that many Facebook apps had Pages categorized as a “Brands & Products > App” which they were using for the like box on their destination website and elsewhere online. Sometimes this was because the Facebook app was used only for Facebook Connect authentication within a larger external project. For Connect-only apps, Facebook can redirect from the App Profile Page (https://apps.facebook.com/app_name_here) to a Page if you enter that as the Canvas URL. Sometimes though, even canvas apps were using a Page in addition to their App Profile Page. I found this confusing because the App Profile Page had the “Go to App” button, which was a very clear and desirable call-to-action for users checking out the app.
I kept looking around online (the Facebook Stackoverflow, like box documentation, the old developer forums, Google…) to find a definitive answer to which page to use for collecting likes for my apps, but I never found one…until now.
Facebook has announced on their developer blog that they are killing App Profile Pages by February 1, 2012. Existing apps have until then to migrate their likes and vanity URL (sorry, no content from your wall or photos will be transferred - booo!) to another Page. If you need to migrate your App Profile Page, make sure you’ve set the category of your Page to “Brands & Products > App” or else it won’t show up in the drop-down menu of Pages. For new apps, the UX is much clearer now. You’ll see a “Create Facebook Page” button in the Contact Info section of your app settings. The Page selected there will then display the “Go to App” button to the right of the Page’s title (next to the “Like” button if the user viewing the Page hasn’t liked it yet.)
So there you have it. Bye bye to App Profile Pages. Use a Facebook Page for your app and let’s hope the likes you collect there never have to be awkwardly transferred again!